Ad Buster

The original ice cream advertisements were separate and without the text. Separately they do not address the racial component, but when put together, a different message emerges. Initially, the bodies made of dripping ice cream attempts to pull in a sexual, sensual aspect to the ice cream experience. The ad designers use the universal sexual stimulus to draw in consumers. However, when looked at together, the images become much more violent in nature. The dripping ice cream becomes blood. The added textual component underscores the original ice cream advertisement, but also implants the violent word "scream," which brings out the intended racial message of this ad buster. While the African American woman is screaming for chocolate, she is facing the other direction, symbolizing a history of having backs turned on the African American cause. The Caucasian woman on the other hand is facing forward, directly staring down the camera, symbolizing the history of dominating white supremacy. Both are screaming for their own race, and history can attest to this realism. The dripping naked bodies tell the story of racial violence, and the compassion and pain that were a large part of it.